Software should make people feel calm.
Life is complicated enough. I build thoughtful products for people and small businesses.
No investors. No growth-at-all-costs. No unnecessary complexity.
Just software that quietly does its job beautifully.
Currently thinking about
Calm software
Why support matters
Small teams with AI
Customer ownership
Manifesto
Businesses Should Own Their Customers.
Platforms should be tools. Not landlords.
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Software Should Make People Feel Calm
Most software competes for attention. I think it should quietly do its job instead.
Growth Should Never Make a Product Worse
Very few products become simpler as they grow. I think they should.
SoonSupport Is Part of the Product
Every confused customer is product feedback.
SoonTaste Is a Competitive Advantage
Good taste creates clarity. Clarity creates trust.
The Calm Software Podcast
Thoughts on software, craftsmanship, and building products that respect people's time.
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Building less, on purpose38 min
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June 2026Building
- Breeze
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Thinking about
- Calm software
- Customer ownership
- Tiny teams with AI
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- David Senra