Software should make people feel calm.

Life is complicated enough. I build thoughtful products for people and small businesses.

No investors. No growth-at-all-costs. No unnecessary complexity.

Just software that quietly does its job beautifully.

Currently thinking about

Calm software

Why support matters

Small teams with AI

Customer ownership

Manifesto

Businesses Should Own Their Customers.

Platforms should be tools. Not landlords.

Most software competes for attention. I think it should quietly do its job instead.

Very few products become simpler as they grow. I think they should.

Every confused customer is product feedback.

Good taste creates clarity. Clarity creates trust.

Thoughts on software, craftsmanship, and building products that respect people's time.

Latest episode

Building less, on purpose38 min

June 2026