Software should make people feel calm.
Life is complicated enough. I build thoughtful products for people and small businesses.
No investors. No growth-at-all-costs. No unnecessary complexity.
Just software that quietly does its job beautifully.
Currently thinking about
Calm software
Why support matters
Small teams with AI
Customer ownership
Latest thinkingView all essays →
Software Should Make People Feel Calm
Most software competes for attention. I think it should quietly do its job instead.
Growth Should Never Make a Product Worse
Very few products become simpler as they grow. I think they should.
Support Is Part of the Product
Every confused customer is product feedback.
Taste Is a Competitive Advantage
Good taste creates clarity. Clarity creates trust.
The Calm Software Podcast
Thoughts on software, craftsmanship, and building products that respect people's time.
Listen now →Latest episode
Building less, on purpose38 min
Now
June 2026Building
- Breeze
- Unfaded
- Pet Pawtrait
Thinking about
- Calm software
- Customer ownership
- Tiny teams with AI
Learning
- Better storytelling
- Video
- Writing
Listening
- David Senra